In the build up to the 2016 London Book Fair, I was asked to participate in a ‘5 Minute Interview with…’ feature, to be splashed across their website.

It was a great opportunity to share a few of the things I had discovered whilst writing the book, and a nice bit of publicity too. I went to the London Book Fair in April 2014 to try and talk to publishers about the book, only to be overwhelmed by the scale of the event as well as the opportunities and complexities of this new-found world.

London Book Fair Me Myself Eye Dan Jeffries

Sample for the London Book Fair

Extract:

How can social media aid the Publishing industry?

Social Media is invaluable and should be embraced as much as possible. But it doesn’t always have to be the obvious routes. To help raise funds for the production of the book and Web App, I launched a Kickstarter campaign which raised over £3,500. The funds are of course invaluable, but for those who kindly contributed, I think the sense of being part of something different made it particularly special. And of course everything was shared via Facebook and Twitter.

Read the full interview here